Why reinvent the wheel? Social Media outlets have already done so much of the hard work it is actually detrimental not to utilize them. These platforms are extremely well-optimized, have a strong user base, allow for easy connectivity, and are socially integrated allowing you to co-brand alongside products and services that your target market already trusts.
However, Social Media can be a double-edged sword. You do not want to dilute your resources by attempting to integrate your organization with every social media outlet available on the web. More importantly, the only thing worse than not integrating with social media is integrating poorly. A "0" score is better than a negative score. If you have social media that you do not utilize, it will give consumers a negative, stagnant impression of your organization - something you want to avoid at all costs. We recommend integrating with: Facebook.com, Twitter.com, & YouTube.com.
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GOAL: The Caroll Law Firm wanted to become known as “The Anthem Law Firm” and generate new clients.
Our purpose is to partner with small to medium-sized businesses and to operate as their marketing department.